Media Programming: Strategies and Practices 9781111344474 | 9781133712145 Isothermal Community College

Media Programming: Strategies and Practices

9th Edition

Eastman, Susan Tyler; Ferguson, Douglas A.
eISBN-13: 9781133712145

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Additional Book Details

Written by recognized leaders in the field, MEDIA PROGRAMMING delivers the most accurate coverage of techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear, current illustrations and examples. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high definition media, new programming strategies, and wireless and pay-per-view media. This proven text continues to focus on how programs (units of content) are selected (or not selected), arranged, evaluated, and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Sold By Cengage Learning
ISBNs 1111344477, 1133712142, 9781111344474, 9781133712145
Language eng
Number of Pages 498
Edition 9th